Just before his Royal Variety Performance of ‘Different’ aired in the UK, Robbie Williams launched this campaign.
Taking on the powerful meaning of the song Robbie is asking people to make their pledge on how they will be 'different' in 2013.
Be Different In 2013
Celebrate Robbie's new single with your own promise to someone you care about.
Robbie's next single, Different, is released in the UK on the 17th of this month and to celebrate, we're inviting everyone to make their own promise to be different in the new year. Robbie's anthemic pledge to change for the better rings true with many people at this time of year, so now's the time to share your love for the single and voice your good intentions at the same time!
Watch the video below and follow Robbie's lead by writing your own promise as a note, photographing it and posting it to Instagram, Tumblr or Twitter with the hashtag #Different2013. Your note can be as earnest or as light-hearted as you like... it can be to someone, or anonymous - all your promises are welcome, even if you don't have time to write it by hand!
Please encourage artists, contacts, celebrites , friends and family to participate!
Check out Robbie Williams’ music video “DIFFERENT” on Vevo:
Get Robbie Williams’ single “DIFFERENT” on iTunes:
Get Robbie Williams’ single “DIFFERENT” on MyMusicStore:
Order Robbie Williams’ brand new album “TAKE THE CROWN” on iTunes:https://itunes.apple.com/ph/