After
the successful barbecue party with adidas global ambassador DJ Neil
Armstrong providing the house music, adidas is having another party with
not just one but three international DJs: Ali Shameed Muhammad, Shorkut
and Maseo. They are here as part of the Asian tour with adidas
Originals as brand ambassadors.
Shortkut, Maseo, Ali Shameed Muhammad |
The
international DJs are aware of the recent devastation from the recent
monsoon rains and they are not sure what to expect coming here. Vincent
Mason aka Maseo, said during the media conference that they were glad to see the sun is shining and smiling faces of people upon entering the adidas store in Makati.
Shortkut in action |
Maseo is a Grammy award-winning
MC/DJ and producer of the hiphop group, De La Soul. Jon Cruz aka
Shortkut is a founding member of three DJ crews: Invisible Skratch
Pickles, World Famous Beat Junkies, and Triple Threat. I got to witness
Shorkut in action in the adidas store in Greenbelt 3 while the Pinoy
All-Stars danced to the beat. I was surprised when I saw that before
entering the store that I thought the media conference was already
halfway. Philippine pride is also represented in this event because
Shortkut is a Filipino-American. Ali Shameed Muhammad is a producer/DJ
and one third of the legendary hiphop group, A Tribe Called Quest. This
is not his first time to perform in Manila. He was a pioneer during the
first Manila Music Festival which I also covered months ago. Ali Shameed
said he was honored to be among the first to perform during that event
and appreciated how the Filipinos embraced his music. He said that given
a chance, he would love to return to the next Manila Music Festival. To
Ali Shameed, his music is not just a means to work but his reflections that he wants to share to other people.
All three international DJs are
going to give the biggest party event tonight at White Space Makati
beginning at 9PM. Get a chance to the fun for only P800 per person. For
every ticket sold, P100 will go to ongoing relief operations. Maseo
advises he love performing but he would appreciate it more if people are
not just standing there listening. He like to see people move at his
music. Ali Shameed Muhammad's last words are, "Get those dancing shoes
ready".
All-Stars turned the adidas store into a dance floor |
adidas reflects the active lifestyle
not only in sports but also in music and dancing is also an active
lifestyle. Each of these three international DJs have their own original music just like adidas has their Originals.
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