Columbia Pictures release
Global
superstars, Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis
Tomlinson introduce to you their big screen debut: TriStar Pictures' “One
Direction: This Is Us.”
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Photo courtesy of Columbia Pictures |
More
than just a filmed concert and tour documentary, this is a chance to get up
close and personal with the world’s biggest band. Filmed while the guys were
taking their world tour to arenas around the globe -- from Mexico to Japan to
London’s famed O2 arena -- the movie mixes high-energy performance footage,
candid interviews, and behind the scenes footage to offer a one-of-a-kind
perspective into the talent, hard work and mischief that goes into being One
Direction. It’s a remarkable story of humble origins, an unprecedented rise to
fame and a fan-driven phenomenon that enabled One Direction to conquer the
world.
The
film is directed by Academy Award-nominee Morgan Spurlock and produced by Simon
Cowell, Adam Milano, Spurlock, and Ben Winston.
In
the summer of 2010, Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and
Louis Tomlinson entered Britain’s biggest talent show “The X Factor,” as
talented individual artists. At the boot camp stage of the competition “X
Factor” judge Simon Cowell offered the guys the opportunity to stay in the
competition as a group.
“I
saw five solo artists who were five solo stars, but would be stronger in a
group, it was that simple,” says Cowell. “I liked each of them individually,
and something made me think they would work really well as a group.”
Calling
themselves One Direction, they were immediate sensations. A group of talented
and cheeky guys who immediately captured a nation of young girls. They didn’t
look or sound pre-packaged, they just exuded talent, friendship and charisma
both on and off stage.
Says
Cowell, “Right from the get-go, if I’d be honest … I was very much of the
attitude, ‘I’m not gonna tell you what to do. You can probably tell me what to
do,’ you know? ‘You’ve got to sort it out for yourself, ‘cause I think you’re
smart enough.’ And that’s always been the way it’s worked with these boys. I
had this just amazing confidence in them.”
Fans
responded in their thousands, flooding social media, waiting for hours outside
TV studios, and voting the boys through each round of the competition through
to the grand final. Though they came in third overall on the show – narrowly
missing the record deal awarded the first prize winner – the boys knew
instinctively that this was not the last the world would see of One Direction.
That
instinct to stay together instantly paid off. The band signed to their “X
Factor” mentor Cowell’s record label, Syco Records and quickly got to work
recording their debut album whilst performing across the UK and Ireland on the
X Factor Live Tour. A book chronicling their experience on the road – Forever
Young – went straight to number 1 on The Times Best Seller List. The album,
meanwhile, was coming together with a stellar team of writers and producers,
from Steve Mac (Westlife, Leona Lewis) to Rami Yacoub (Britney Spears,
Backstreet Boys) and Red One (Lady Gaga, Jennifer Lopez).
The
band’s debut album, Up All Night, released in October 2011, was an instant
smash; a feat forecast by the fact that their first single, What Makes You
Beautiful, had already become the biggest single pre-order in Sony Music’s
history. In the United States, the boys sought North American success with a
string of appearances and performances that not only turned What Makes You
Beautiful into an iTunes hit, but led Up All Night to a feat never before
achieved by a British band: entering the Billboard chart at number one with
their debut record. With three MTV Video Music Awards, a Nickelodeon Kids’
Choice Award (for Favorite UK artist), and three MTV Europe Music Awards
(including Best New Act and Best UK & Ireland Act), it truly seemed there
was no stopping their rise to the top.
The
band’s sophomore album, Take Me Home turned 2012 into a banner year for the
boys, hitting the top of pre-order charts in 50 countries. The album’s first
single, Live While We’re Young, went straight to No. 1. All in all, Take Me
Home topped the charts in 37 countries. The Take Me Home tour, which continued
into 2013, was a global sellout, taking Niall, Zayn, Liam, Harry, and Louis to
Europe, North America, Canada, Australia, New Zealand, and Japan.
In
July, they released Best Song Ever, a track written specifically for the film.
The fun and cheeky video for the song (Directed by Ben Winston) broke records
on VEVO with 12.4 million views in one day, making it the most viewed debut
video ever on the platform.
Cowell
says, “What I’ve loved about working with the boys is that they haven’t taken
anything for granted, and they still appreciate and still are in awe of what’s
going on. They’ve survived, and they’ll continue to survive because first of
all, they’re smart, and secondly they understand their audience and respect
their fans. They’ve matured really, really quickly.”
During
the tour, though, the notion of a film came together, giving the boys a chance
to conquer an entirely different medium.
Opening across the Philippines on August 28,
“One Direction: This Is Us” is distributed by Columbia Pictures, local office
of Sony Pictures Releasing International.